Theo James makes BOSS appearance

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Theo James makes BOSS appearance

Hollywood star Theo James excited crowds at Debenhams in Oxford Street, London, after a personal appearance and signing event to mark the launch of the latest Boss fragrance, Boss the Scent, and its advertising campaign.

As the “face” of the new fragrance, James joins an exclusive circle of Boss Parfums ambassadors, which includes famous names such as Gerard Butler and Gwyneth Paltrow.

James was chosen as Boss believes he personifies the seductive side of the Boss hero – as confident in his physical presence as he is unselfconsciously aware of his allure.

“I’m honoured to be representing Boss Parfums as an ambassador in its latest perfume campaign,” said James. “I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

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