Boutique make-up brand MeMeMe Cosmetics has expanded its point of sale offering and is now available nationwide in selected Beales department stores, alongside its existing online presence. The products will be displayed in beautifully branded concessions manned by resident MeMeMe make-up artists, who will be on hand to advise on suitable products, shades and application tips. The range available at the Beales department store concessions will include some of the brand’s best-loved products, as well as recent launches such as the Instagram sensation, Matte Liquid Lipstick, Ultimate Eye Palette and luxe Goddess Rocks bronzing pearls. Emma Dodd, MeMeMe Cosmetics business development manager, says: “MeMeMe Cosmetics has been thriving as an online beauty brand over the last few years, and we are now delighted to have a physical presence on the UK high street. Our concessions in the Beales beauty halls will allow both existing fans of the brand and new customers alike to experience our products and fall in love with items that help them to feel their most beautiful.” The brand has initially launched into six Beales stores.