LOLA Make Up by Perse has partnered with Britain’s Next Top Model (BNTM) as the TV programme’s official professional make-up and cosmetics sponsor for series 12.

Specifically chosen by BNTM’s Head of make-up, Lee Pycroft, LOLA Make Up products will be used across the entire series to create unique looks for each campaign, challenge and theme, including a special LOLA Make Up campaign shoot episode. The BNTM winner will be awarded a national campaign as the face of LOLA Make Up for Spring 2018.

Mike Mirzaee, managing director at LOLA Make Up, says: “We are excited to team up with BNTM to help a younger generation to explore, enjoy and love professional quality, cruelty-free make-up. LOLA Make Up aims to encourage and facilitate women of all ages to bring out their inner beauty, be individual and have fun with make-up.”

Series 12 of BNTM airs weekly from October to mid-December 2017 on Lifetime.