Calvin Klein Fragrances has revealed the new global print advertising campaign for Eternity Calvin Klein, featuring actor Jake Gyllenhaal.
Conceived creatively in close collaboration with Gyllenhaal and shot by acclaimed photographer Willy Vanderperre, the new campaign also stars model and advocate Liya Kebede, and four-year-old actress Leila.
They will also feature in the television campaign, debuting ater this month, which will focus on Eternity Calvin Klein’s longstanding ideas of romance, love, intimacy and commitment. Today, those values continue with the focus very much on contemporary life.
Academy Award-nominated actor Gyllenhaal won the BAFTA for his role in Brokeback Mountain. In his most recent work, Gyllenhaal produced and stars in the film Stronger, which opened to rave reviews. Based on the memoir of the same name, the film follows Boston Marathon bombing survivor Jeff Bauman. In 2016, he starred in Tom Ford’s critically acclaimed film Nocturnal Animals, for which he earned a BAFTA nomination.