Gucci and Harrods have entered into a collaboration that will see the dynamic Italian fashion house invade London’s most iconic store with its enchanted garden.
For a whole month, Gucci will bring its flora and fauna to Harrods, taking over windows, display areas and digital channels.
The ‘takeover’ will be evident both inside and outside the store. Sixteen windows will display two key Gucci stories – the launch of the first fragrance by Gucci’s Creative Director Alessandro Michele, Gucci Bloom, and the arrival of the innovative House DIY programme.
Harrods customers will be the first in the United Kingdom to be able to preview the new perfume for women, which features jasmine, tuberose and Rangoon creeper, bringing the floral scents of the Gucci garden to life. The faces of the distinctive fragrance – actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef –appear in the print advertising visuals, revealed for the first-time on this occasion and presented as backdrops to some of the windows. The Gucci Bloom fragrance, repeatedly showcased on round lacquered tables inside the windows, is exclusively available in Harrods’ Beauty Hall and at special retail spaces in-store from 31st July.
The Gucci Garden will be unveiled at Harrods will run throughout August.