Coty has teamed with Amazon to launch ‘Let’s Get Ready’, a new visual skill (Amazon's version of apps) designed specifically for Echo Show, the online retailer’s first smart speaker device with a screen.

The beauty powerhouse says that Let’s Get Ready provides on demand, occasion-based look planning. Based on a person’s unique attributes, the skill can serve up curated looks, visual ‘how to’s’ and quick tips, along with recommended hero products from Coty’s consumer beauty portfolio such as Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen. Users also have the ability to add products from each look directly to their Alexa shopping list and it can also sync with a user’s Facebook calendar to proactively suggest looks for upcoming events. 

Digital innovation such as voice and virtual assistants is a main focus for Coty. Jason Forbes, the company's chief digital and media officer, said: “We’re thrilled to be leading the market with the introduction of a visual beauty skill in the UK, inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalised experience for beauty enthusiasts that happens near real time, delivering customised looks in the context of a person’s lifestyle and personal attributes.”

Nick Sedgwick, Coty Consumer Beauty, GM, UK & Ireland, added: “Collaborating with Amazon for the Let’s Get Ready skill is a perfect way to enable self-expression tailored for each individual with an emphasis on physical characteristics, personal style, trend preferences and specific events.”