It’s gone from natural, to Brazilian, to Hollywood… To the Las Vegas? Well, that’s just one term I’ve heard for the latest trend in topiary and now tinting for hair ‘down there’.

Yes, yes - it’s not exactly an entirely new concept. I suspect most people will remember the Sex and the City episode where Samantha experiments with a little hair dye to cover up a pesky grey pube… But these days, several brands are banking on the fact that ‘normal’ women are also daring to dye down there.

And so it was that a press release entitled ‘Beaver Las Vegas’ (for Smart Beauty’s Smart Bikini) landed on my desk a few days ago. Which bizarrely enough (or perhaps not?) came hot on the heels of a conversation about potential UK distribution channels for Betty Beauty, a US brand which also caters for below the belt hair colouring (from Black or Brown Betty, to a bright pink Fun Betty).

So is this really the future of bikini beauty? Well, there definitely seems to be something in it. And bizarre, or high maintenance as it sounds, it could well catch on. I mean, 10 years ago, who would have thought that to be un-Brazilian-ed would have been labelled a faux pas by mainstream mags?

So, make yourself a little extra space on your shelves and prepare for the avalanche of hair shaping, dyeing and general beautifying products designed specially for, well, that ’special’ place!

This entry was posted on Tuesday, September 25th, 2007 at 10:14 am and is filed under Launches, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.