Superdrug’s premium beauty brand B. has relaunched its make-up collection.

Offering professional-quality, solution-driven, vegan and cruelty-free make-up, the range now comprises over 130 products priced between £4.99-£10.99.

The collection was developed with input from celebrity make-up artist Cassie Lomas, who has also designed a capsule make-up collection to celebrate the launch.

Sarah Gardner, Superdrug Head of Beauty, says: “Our B. Makeup brushes and accessories have been best-sellers, as those looking for vegan, cruelty free products know they can trust the brand. Animal derived ingredients are in a multitude of make-up products and it’s not easy to create high quality cosmetics without compromise.  We’ve worked for almost two years on the new B. Makeup collection and cannot wait for it to be revealed to beauty lovers.”

The new B.Makeup range is available in selected Superdrug stores and online at now.


Savvier shopping this Christmas

Over a third of UK shoppers say they will be able to spend less on their Christmas shopping this year compared to 2016, ...

Male grooming boom on the high street

Trendy hair styles and the popularity of beards are proving a real boon to male grooming on the high street, according ...


Party Perfect

It’s party time! Make sure you’re up to date with the latest beauty trends so you can help your customers sparkle an...

What your hair colour says about you

Do blondes really have more fun? Are brunettes really less ditsy? Salons Direct has delved into the psychology of hair ...

The Beauty Awards 2016 with OK!

The Beauty Awards 2016 will take place on 24 November 2016 at The Banqueting House, London. Now in its 15th year, The ...