These days, 50 is the new 40 and 40 is the new 30. Increasingly, women are striving to limit the ageing process and make sure their skin ages gracefully. This means that many of your customers will be looking for skincare products to help them keep their skin looking youthful for as long as possible.

The anti-ageing skincare market is a bit of a minefield, with lots of conflicting advice out there, so your role is important in offering sound, up-to-date advice and also in helping customers to find products that are suitable for their skin type, will effectively tackle their concerns and suit their budget and lifestyle.