Even in hard times consumers are still warming to the concept of green, healthy beauty. Figures published by the Soil Association show that British consumers purchased 8.7 per cent more certified organic skin care products in 2011 compared to 2010.
Director of natural skincare company Essential Care, Abi Weeds commented on the new findings saying: “It is testament to ongoing interest in more gentle skincare that is free from harsh chemicals and a growing realisation that what goes on our skin is absorbed by the body – the idea of ‘eat healthy food – use healthy skin food’ – is becoming more widespread.”
Weeds also noted that while often organic means more expensive, this is not the case in skincare. “There is no discernible price premium between a good organic moisturiser and the ‘conventional’ premium moisturisers. In fact, a more effective organic product is actually often cheaper.”