Gwyneth Paltrow has been announced as the new face of the Hugo Boss female fragrance, Boss Nuit Pour Femme. Hugo Boss says the actress and fashion icon’s confidence, success, style, charisma and elegant femininity make her the perfect ambassador for the new fragrance. She will be starring in global television, print and online campaigns.
The company says the new fragrance is inspired by the iconic fashion item – the little black dress and the feeling it gives women of being ‘perfectly put together’. According to global marketing director for Hugo Boss Fragrances, Gerd Von Podewils, Boss Nuit Pour Femme will make the perfect complement to a woman’s night out and Gwyneth Paltrow is the perfect face to complement to Boss fragrances.
Read the full story here: http://www.beauty-magazine.co.uk/micro/june-2012/#/4/