We’ve seen mineral make-up and skincare, now Dove has announced its new Dove Natural Touch range of deodorants, made with natural Dead Sea minerals. The new 48 hour anti-perspirants range, which include a 150ml spray, 250ml spray and a roll-on, all contain the extracts of natural Dead Sea minerals (known for their moisturisation properties).
Jessica Hodgson, brand manager for Dove Deodorants at Unilever UK, says: “Dove Natural Touch taps into the current beauty trend towards ingredients sourced from the natural world, and combines it with the efficacy, moisturisation and skin care expertise women have come to expect from Dove…We expect consumers to trade up to Dove Natural Touch to experience all the benefits the mineral-enriched formulation has to offer, thereby increasing profits for retailers and encouraging both brand and category growth.”
Available now, the launch will be supported with a £2.1million marketing investment, including TV which also breaks in April.