Coty’s iconic fragrance Davidoff Cool Water is on a mission to preserve the oceans’ beauty. Announcing a partnership with the National Geographic Society, identifying Davidoff Cool Water as a partner for the Pristine Seas programme it seems Coty are serious about making a difference. Currently only one percent of ocean on the earth is protected.
"The Pristine Seas programme is an important effort to explore and document the last pristine places in our oceans. Coty and Davidoff Cool Water's support of this project will help us achieve our ultimate goal of protecting the world's oceans," said Terry Garcia, National Geographic's executive vice president for mission programs.
From summer 2012, consumers will have the opportunity to join Davidoff Cool Water in supporting the National Geographic Pristine Seas to help protect the world's oceans. American actor and nature lover Paul Walker is the new face of the initiative.