The Perfume Shop is to continue to partner with Alzheimer’s Research UK, the charity it's worked with since 2014. During that time it has raised £250,000 from fundraising with customers, suppliers and colleagues.

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The new brand promises that new colour collections will be launched regularly. "Mermaids, unicorns, rainbows… whatever’s next we’ll have it covered," it states.

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The brand rejuvenation will kick off with the launch of a directional new fragrance collection, aimed at a younger audience, this spring.

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Convenient and multi-benefit products topped the beauty and personal care categories at this year’s Product of the Year awards.

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The first Superdrug Barber shop offers a men’s grooming station, including wet and dry shaves, as well as men’s hairstyling and colour treatments. The team has been trained by WAHL, with prices from £8 for a beard trim.

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Natascha Cox line to debut in April

Beauty blogger and body image champion Natascha Cox is launching her own beauty brand this April.

The Perfume Shop to support Irish charity

This is the first time that The Perfume Shop has chosen an Irish charity to support its stores in the Republic of Irela...

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Head & Shoulders goes premium

Available nationwide this month, the line boasts a new formula, look and regime that combines scalp to tip technology.

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