House of Fraser is the latest high street retailer to launch a selection of products from leading Korean beauty brand Tony Moly online and in-store.

The retailer has also introduced specific ‘Korean Spotlights’ in-store, opening their first counter earlier this month.

The move highlights the growing potential and popularity of so called K-beauty, as more leading high street and online retailers expand their offering.

Anna-Marie Solowij, co-founder of BeautyMART, which has championed the K-beauty trend since it launched in 2012, says: ““K-beauty represents a perfect combination of impeccable R&D and high-quality results wrapped in kawaii cute packaging to deliver both visually exciting and effective products. It all started with BB cream but now the country has earned a global reputation for expertise and creativity in the beauty arena. South Korea is considered to be seven years ahead of western product development, which is why the world has its eyes on South Korea and its influence is gaining universal attention for everything from unusual ingredients (snail slime and donkey milk), to its famed 10-step skin care regime, sheet masks and other innovative product formats."

Tony Moly products launching at House of Fraser include: Pure Eco Bamboo Toner, containing 96% pure, natural, hydrating Damyang bamboo sap; Egg Pore Silky Smooth Balm, which blends skin-tightening egg whites with camellia flower and red clay to perfectly prime skin; I’m Real Sheet Masks, a three-layer pulp sheet enriched with natural ingredients and enriched essences to give moisturised, healthy skin in 20 minutes; and Timeless Ferment Snail BB Cream, which combines 45% golden tea with fermented snail secretion filtrate to tighten and tone skin’s texture while delivering a dewy, youthful glow.